PROJET:
THE LEGEND OF SHALIMAR
CONTEXT :
In 2025, on the occasion of the 100th anniversary of the iconic perfume of Maison Guerlain, the history of Shalimar is reborn in a new light.
GOAL :
To rejuvenate the image of this perfume dating from 1925, while keeping its oriental DNA and its history.
PROMISE:
"Shalimar, eternal enchantment of femininity with Indian scents"
CONCEPT :
Through three films we are going to follow three women who are very different in appearance but who are basically driven by one thing: the spirit of Shalimar.
Surprised by a disruptive natural element, the women feel the call of the spirit of Shalimar and enter an Indian trance to the sound of traditional oriental music.
Is Shalimar's bewitching spirit back?
Exercise offered by the Sup de Pub Paris school.
FILM TRIO
INTENTIONS PRINT INCARNATE
PRINCIPLE:
Creation of an embodied print bringing together the three muses. The goal is to represent them as they are, with their own differences but with a common spirit. This spirit will be embodied in the pose these women will take, a pose inspired by India.
INDIAN POSES REFERENCES:
ARTISTIC DIRECTION:
Morning light, solar.
"Indian" poses in trio.
Styling models: in correspondence with their respective films.
INTENTIONS PRINT NATURE MORTE
PRINCIPLE:
Creation of 3 still life prints. Each of the corresponding prints to a movie. The goal is to represent the moment final of each film, namely: "An atmosphere of fullness and harmony "
ARTISTIC DIRECTION:
Morning light, solar backlit.
Reflections in the bottle.
Exterior decor in accordance with the different films.
Warm sky with clouds in the background.
SECONDARY VISUAL INTENTIONS
PRINCIPLE :
Creation of secondary visuals "ingredients" highlighting the beauty and delicacy of the ingredients that make up the SHALIMAR perfume.
ARTISTIC DIRECTION:
Morning light, solar.
Backlighting, highlighting the complexity and elegance of the flowers.
Warm sky with clouds in the background.